BMW Discrimination Confirmed

April 3, 2006

PRINCETON—I was recently made aware of the fact that BMW North America, headquartered here in New Jersey, does not currently provide domestic partner benefits to its employees. Following a call to their headquarters, I have confirmed that the company does not provide domestic partner benefits.

The article first appeared on the GayWheels website. It was subsequently picked up by Advertising Age, where it was incorrectly reported that BMW was not providing such benefits because it was not allowed to under New Jersey law. I found this curious because, being somewhat familiar with the New Jersey Domestic Partnership Act, I am aware of nothing in New Jersey law that prevents these benefits from being provided.

BMW North America provides a diversity pledge on its website. This pledge states:

Respect for the individual is at the core of our business strategy. It is evident in product attributes, such as safety, environmental sensitivity and performance, as well as in our commitment to exemplary customer service. It is apparent in the support we provide to our retail network in programs we have developed to help them train their employees and support their customers. Inherent in this respect for the individual is our commitment to diversity, in all its dimensions, as it relates to our customers; our employees; our retail network and with our business partners. We value and encourage diversity in all aspects of our operations, with zero tolerance for discrimination, harassment or cultural insensitivity. By embracing diversity, we are harnessing a competitive asset and enriching all the constituencies we serve.

Apparently, respect for the individual and zero tolerance for discrimination does not apply to same-sex couples or gay, lesbian, bisexual or transgendered employees. However, BMW (and Mini) continue to seek GLBT business by advertising in GLBT publications, such as the Advocate, Out, and the Philadelphia Gay News.

I think its fair to begin asking BMW's leaders why they believe the refusal to provide domestic partner benefits to its employees does not conflict with the company's policy on diversity? Perhaps Tom Purves, Chairman of BMW (US) Holding Corporation can provide an answer to this question. After all, it's his name and face associated that is featured prominently in the firm's diversity brochure.

I'll be following this story as it develops, so please check back for updated information.

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Comments

Posted by: a c smithat April 5, 2006 12:18 PM

Posted by: Stephen J. Hylandat April 5, 2006 4:32 PM